The ideas engine behind Creative Commerce.

A Cannes Lion-winning creative strategist with 25 years of experience, Darren operates where relentless inquiry meets rigorous strategy. He specialises in transforming brand from a downstream cost into an upstream engine for enterprise value creation. By aligning profit with purpose, he ensures Schoolhouse Lane architects the infrastructure for ambitious companies to capture both market share and hearts.

Tea is the bridge between imagination and business success. With a loyal and supportive approach, she provides the alignment necessary to navigate complex shifts, ensuring our clients feel the clarity of our upstream strategic nature at every stage of the journey.

Ermir views design as a tool for fulfillment through discovery. He focuses on building the touchpoints that connect a brand's strategy to its checkout, ensuring that the most intangible assets become a measurable advantage for Founders and Investors alike.

Marigona believes there is no cure for curiosity. She doesn't just "decorate" decisions; she uses design to unearth the latent potential within an organization. By prioritizing the emotional and the real, Marigona creates visual systems that allow brands to live their stories.

Hassan builds the digital infrastructure that allows our brands to thrive in an era of algorithmic noise. By focusing on the intersection of technology and human-centric insight, he ensures that the checkout is as strategically potent as the brand strategy itself.

Erbeline champions the "human" in our human agency. Her role is to ensure that diversity of thought remains our competitive advantage, infusing every project with the emotional intelligence and generous spirit required to create genuine connections with customers.

With 25 years of innovation and investment experience, Keith embodies the pioneering spirit of Schoolhouse Lane. As Chairman of Everlough Holdings, he understands that in a world of "good enough," the exceptional is found through relentless inquiry. Keith guides the agency in building ecosystems that accelerate business goals and navigate complex category shifts with agility.

Leona operates at the heart of Creative Commerce, making brand strategy tangible through innovative design. Her work is fueled by an adventurous spirit, ensuring every aesthetic choice accelerates the business goals of our clients while maintaining a human, altruistic touch.

Saqib ensures that the conviction of Conscious Capitalism is backed by rigorous financial integrity. In an agency where brand is a high-leverage strategic asset, he manages the fiscal engine that aligns profit with purpose. Saqib views Creative Commerce as a competitive advantage, providing the stability and transparency necessary for our partners to drive outsised returns. By treating finance as a partner to curiosity, he ensures the infrastructure supporting our most ambitious companies remains as measurable as it is creative.

Shalale manages the ecosystem where strategy meets execution. Driven by an ambitious and pioneering spirit, she ensures that the engine for growth remains on track, transforming high-level enterprise value into tactile, real-world results through disciplined project leadership.

Kamran rejects the "algorithmic noise" of standard search tactics to focus on the human inquiry that drives true growth. With 9 years of expertise, he treats SEO as an "upstream" strategic engine, ensuring that a brand's digital footprint is an architected infrastructure for discovery. By blending technical precision with human-centric insight, Kamran transforms organic search from a marketing cost into a high-leverage asset that drives premium enterprise value. He ensures that when curiosity leads a customer to a question, our clients' brands provide the definitive, value-driven answer.

Dea translates the No Cure for Curiosity philosophy into the era of algorithmic noise by prioritizing the emotional, the ethical, and the real. Through cinematic discovery and creative innovation, she builds the Creative Commerce touchpoints that capture hearts and minds, transforming abstract strategy into pioneering media.

Andy brings 15 years of CFO, M&A, and investment expertise to the intersection of finance and imagination. In the pursuit of Conscious Capitalism, he ensures that altruistic brand visions are anchored in fiscal reality. Andy views diversity of thought as a competitive advantage, helping clients navigate capital raises and exits by treating brand as a high-leverage strategic asset. He is the architect of the "measurable advantage," ensuring our creative commerce methodology delivers the outsized returns modern investors demand.

Drinela combines an inspiring creative vision with the rigour of brand-led value creation. She designs with the conviction that businesses should be a force for good, crafting identities that align people, purpose, and profit to capture long-term loyalty.

Johnny leverages 25 years of international DTC experience to bridge the gap between global scale and human-centric insight. A seasoned Global CMO, he helps clients unify internal cultures under a single organising principle, ensuring brand remains a primary lever for growth across every international touchpoint.